Knowing the most important aspects that generate a satisfactory user experience among the potential users of a product, and the decision-making process involved in a purchase is key to guaranteeing success. In order to understand these aspects and how they are perceived by the specific demographic profiles to which the product is aimed, it is essential to listen to the voices of the consumers themselves. People-Oriented Innovation provides a validated methodology to include people in all phases of the development process, turning the target consumer of the product into an active resource that generates value for companies.

The BabyCareSleep project developed a new non-invasive intelligent control system to prevent sudden death cases in babies who do not have any previous health problems.

The IBV developed the algorithm of prevention used by the system and collaborated with the sleep unit of Quirón Hospital in Valencia to perform the tests with babies for its development and validation.